The inaugural project for Troubadour Creative, Clubhouse 36 was an incredible opportunity to lead the brand development for a newly created out-of-school program supporting kids and families in Surrey’s inner-city communities.
Piloted in the summer of 2015 and launched publicly on September 14, 2015, Clubhouse 36 was co-developed by Surrey Schools (School District 36) and the YMCA of Greater Vancouver with generous support from founding sponsors the Sedin Family Foundation, Robert L. Conconi Family Foundation, Bosa Properties Foundation and Westland Insurance.
Scope of work included project management, brand positioning and theming, plus creative oversight of brand identity, public relations, event planning and video production.
Created through wonderful collaboration with Surrey Schools, QuinnMcCauley and the creative talents of Lianne Elias (public relations), Dan O’Leary (logo design), Jess Fraser (video), Helen Eady (supplemental design) and James Chutter (creative support).
With heartfelt thanks to Lana Quinn for inviting Troubadour to lead this project.