Canadian Tourism Commission

Travel & Tourism
About This Project

Account direction, refinement of brand strategy and creative oversight of visual identity roll out encompassing identity refresh, creation of signature “experience-based” images/videos/illustrations and stories, brand guidelines for international implementation, environmental graphics, promotional items, print collateral and training modules for Canada. Keep Exploring. the brand expression for Canada’s travel/tourism industry marketing.

Developed while working at Karacters Design/DDB Canada

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