Troubadour Creative was founded on the belief that doing good is good for business. A unique brand consultancy, we combine extensive brand strategy and communications experience with a mandate to help clients market what really matters. Experts in brand development and campaign creation, we ensure your marketing efforts are rooted in strategy and purpose.
Inspired by companies such as Participant Media, Troubadour wants to use our creative talents for good, by doing work of value. We see an opportunity to redefine marketing beyond selling ‘things’ to selling ‘ideas’.
Troubadour offers strategic guidance and project management of brand positioning and identity development programs, integrated campaigns, content marketing, corporate philanthropy assessments and charitable/social cause partnerships. We can work under contract with other agencies, or direct with clients.
The Troubadour business model is based on collaboration and partnership. Once a strategic and creative path has been determined, we resource the additional professionals required to execute your plan. From talented freelancers to large agencies we develop an appropriate team and manage all parties as required.
Troubadour Creative was founded by Anne Farrer, a mythical “unicorn” of the strategic-creativity variety, whose talent lies in developing brands and integrated campaigns rooted in data-driven insights and shaped by creative intuition.
Trained in critical design thinking, Anne has twenty years of experience leading top tier creative agencies, where she gained sector knowledge from banking to fashion and from real estate to tourism.
People say she’s a good egg.
Troubadour proved to be flexible, professional and creative collaborators for the Clubhouse 36 project.
Anne has the remarkable gift of being able to extract the very best from both sides – client and creative – and making sure everyone is still talking when the dust has settled.
I think Troubadour fills a gap in the marketplace – strong brand development expertise combined with a philanthropic mandate. I can’t wait to see what they create next.
Anne is the very definition of a strategic leader. Whip-smart, insightful and thorough. If she joins your team, you've won.
Anne has a uncanny ability to bring clarity, direction and structure out of the most complicated situations. She's intuitive. She's a great manager. And she's got a killer sense of humour. What more could you ask for?